March Marketing Tips

Hi Guys,

Welcome again to this segment of the newsletter where we give you great tips for promoting your NairaBET affiliate business and shops if you have them.

So today instead of just saying “do this” then “do that”, I decided to research some of the world’s top sports betting affiliates and how they promote their offers, so you can learn a thing or two from them.

Sound good?

Alright. Let’s dig in.

Paruyr Shahbazyan is the topic of this article and  his company, Bookmaker Ratings, makes money based on the amount of traffic that he drives to online sports betting operators.

EDITOR’S NOTE: So right away, we know two of his secrets:

1. He takes this business seriously so he has REGISTERED it as a legal business.

Russia currently bans online ads for gambling operators, but he says that he is able to work around the prohibition based on being classified as a review site.

So when you want to register your affiliate marketing business, don’t forget to have it listed as a REVIEW site.

2. LOTS OF TRAFFIC.

He sends lots of traffic to his website, using pay per click advertising.

Are you driving traffic to your website? How much traffic? Business is a game of numbers, the more people visit NairaBET through your affiliate link, the more they will register and place bets, and the more money you will make.

Shahbazyan fashions himself as a true entrepreneur in the sports betting industry. His website is one of the largest sports betting-related sites and he believes that his site, which operates out of Russia, is successful mainly due to the fact that people in Russia do not tend to trust bookmakers.

And that leads to his third secret, which is:

“We earn bettors’ trust by doing two main things: firstly, we help them to solve any bookmaker related issues that may arise and, secondly, we provide unbiased bookmaker ratings,” explains Shahbazyan. “In Russia, it’s hard to find a bettor (that bets regularly) who isn’t aware of us.”

EDITOR’S NOTE: Ask yourself, how am I helping the people I want to bet through my affiliate link get better at betting and winning? How am I helping them solve their problems?

Secret #3 is: He avoids advertising in countries where he’ll get into trouble. In other words, he stays within the law.

 

Shahbazyan is aware that his operation may be faced with legal scrutiny if it advertised and/or was based in the United States. As such, he is benefited by existing within Russia. However, Bookmaker Ratings also currently operates in the United Kingdom, Ukraine and Armenia. Shahbazyan hopes to expand to additional European countries as well as planning to operate in China in the near future.

EDITOR’s NOTE: Always do everything you can to stay within the law so no one harasses you or shuts you down.

Visit Paruyr Shahbazyan’s website is at www.bookmaker-ratings.com

Open it using the Google Chrome browser, the right-click anywhere on the site that is white or blank space and select “Translate to English”. In a few seconds, you’ll see the site has been translated to English (from the original Russian) and you can then be able to read it.

Neat trick right?

Study the website, notice how they arrange things there and then copy away!

So that’s it for this month.

Did you like it? Let us know.

Have a great March 2018!